Steve Jobs action figure is no more

Pressure from Jobs' family and Apple lawyers halts production of the unlicensed product.

Chinese toy firm In Icons has stopped the production and sale of its infamous Steve Jobs action figure.

In a remorseful statement, In Icons boss Tandy Cheung maintained that his company had not "overstepped any legal boundries" and cited compassionate reasons for the decision.

He said: "We have decided to completely stop the offer, production and sale of the Steve Jobs figurine out of our heartfelt sensitivity to the feelings of the Jobs family." ??

The lifelike action figure was to come with Jobs' trademark black turtleneck, blue jeans and New Balance trainers, as well as a stool and a stage backdrop for recreating those famous keynote speeches.

Describing the creation of the toy, Cheung said: "The figurine, especially his facial features, were adjusted countless times to achieve his likeness in my memory. I strove to perfect the figurine with the spirit of Steve Jobs because only this will properly reflect my respect and admiration of him."

Prior to the legal action the toy-maker had said: "Apple can do anything they like. I will not stop ? we already started production."

The toy-maker, who has confessed to being a "big fan" of Jobs, had proposed that the late Apple founder was fair game because his celebrity provided a licensing loophole.

In an interview with ABC Cheung said: "Steve Jobs is not an actor, he's just a celebrity... There is no copyright protection for a normal person.

"Steve Jobs is not a product so I don't think Apple has the copyright of him."

The 30cm figure had a price tag of $99 (around ?65). In Icons as declined to comment on whether outstanding orders will be shipped or if orders will be refunded.

Source: http://www.toynews-online.biz/news/35263/Steve-Jobs-action-figure-is-no-more

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