Among the points in Jonathan Adler's decorating manifesto: Your home should make you happy, and handcrafted tchotchkes are life affirming.
Jonathan Adler took a break from empire building earlier this week to talk about his new Denver store, which opened in July at 158 Fillmore St.
While fans of this potter-turned-design-trendsetter have long been able to find his whimsical ceramics, pop art needlepoint pillows, and graphic-print linens in design showrooms and big-box home stores, Adler says his branded boutiques showcase his while look.
Here?s more from our conversation.
Q: What kind of environment do you envision for the stores, and is that consistent from one location to the next?
A: I describe what I strive to create as style, craft and joy. I think that really communicates what my store experience is about. I hope it?s always chic. I really hope that my commitment to craft comes through, because I am first and foremost a craft person and everything I make is about craft. And joy comes from the fact that love what I do. There?s a real feeling of optimism about the environment I create.
?Denver to me signifies different things. It?s a stylish city that?s also very crafty. There?s also a mid-century vibe in that store.
Q: The Denver opening marks the 20th Jonathan Adler store. Does this growth in your business mean that consumers will see fewer Jonathan Adler products at mass retailers and department stores? And does a new Jonathan Adler store create competition for local boutiques that were already carrying your stuff?
A: You?ll still see my stuff in a lot of stores. I?m happy to have tons of incredible stores that I sell to. You?ll just see the full range of my products in the Jonathan Adler store? I?ve found that opening up a retail store only helps the wholesale accounts because it makes people more aware of my stuff. People are busy and they buy stuff where they happen to be.
Q: What have you learned about home design since you started your business?
A: Well that was 18 years ago, so I could write an epic tome about that. I think that I started out as a potter and the spirit of what I create, the DNA of everything I create, was always there in my original pots. I think my early work was all about a strong sense of color, kind-of modern and minimalists, with an optimistic, feel-good vibe.
?I can?t express to you how feral I was when I began. I literally did not know what an invoice was.
Q: You?re someone who also keeps an eye on current events. With that in mind, where do you think we are culturally in terms of our relationship with home or the value we place on the look and feel of our homes?
A: My honest answer to this, and I wish I could wrap it up in a neat little bow, but the truth is that culture is unimaginably chaotic on every front, from technology to politics to the economy. The way that translates in the home, I think, is that people are very comfortable with eclecticism. The overarching spirit (of today?s home design) is that people are eclectic, and that trends are not as relevant as they once were.
To me the chaos equals freedom; we live in an aesthetically freeing time. I love that because I make a lot of stuff and I think it all goes together, not always in the most coordinated way, but in an ebullient way. All this chaos in pop culture makes it a fantastic time for personal expression.
Look for a Jonathan Adler appearance at the Denver store later this year when his new book, ?1090 ways to happy chic your life,? comes out.
The designer Jonathan Adler posted this Instagram picture of his new Denver store online just before the opening in late July 2012.
Source: http://blogs.denverpost.com/coloradoathome/2012/08/11/jonathan-adler-interview-denver-opening/
pasadena pasadena famu famu martina mcbride terry jones elf on the shelf
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.